Image provided by: Ashland School District #5; Ashland, OR
About Ashland daily tidings. (Ashland, Or.) 1919-1970 | View Entire Issue (May 25, 1926)
daily ASH LA ND D A IL Y T ID IN G S The Mourning I« 7 S ) ................. UdttOT Bart R. Greer ... George Mad «Jee W. H. Perkins Busines» Managst ....... News Editor O m c U L CITY PAPRR HA THU r..ÂH>Nu. AS TUB WüYMRSiîX, Qfc GAU THUM. A g e e ’s S h b é S h i Nbrt tfWWUWCLE- T f c w o t e i s t t <* o E^ pmbn Tie w are Telephony M ♦Meh 139 R Main Strdfet One Month — Three Months Six Months - One Year ------ Lewis Erbea and Jack Kolstor. Their work la so «seellaat Wat Uiey have been called back time and tim e again for encore». The moat popular number I M ’ WKS* WRSToweME BEEHOVFO A L O tâ W One Month ... Three Months Six Months ... One Year ----- A prominent toiture of BRICK MORBK'B CAIjrO BM U COL LEGIANS, $C^O;|W VHŸ NOT? Â p F T \h r DISPLAY ADVERTISING RATES Single insertion, per inch ------------------------- -------------- — I S° , , Political, Display, per Inch __;......— ..................- ....... ---...........- Yearly Contract» One insertion a week -------------------------------- —-----..— — .17 Vi Two Insertions a w e e k ...... —........... — .25 Daily Insertion ------------ — — — —.........—— ................ x~-- • •• Rates for Legal and Miscellaneous Advertising Rirst insertion, per 8 point line — ...................................... *— 5 .!• Each subsequent insertion, 8 point line . .. . --------~------- .. .05 Card of T hanks................... .............. — ------— — -----. 1,00 Obituaries, per line hi Summer TŸPBWWTER J Fairness T* ' «... ;A\., t For Thè Summer? given to y o u t g arm en ts if • v • yon le t us clean them . *. , . X‘<i T*v . ' • SPECIAL BATES —■. Do n o t le t sm all sp o ts o r WHAT CONSTITUTES ADVERTISING “All future events, where an admission charge in made or a collection taken is Advertising." No discount will be allowed Religious or Benevolent Orders. d irt ru in y p u r ap pearance. ADVERTISING AND BUSINESS A dvertising and b u sin ess a re close p a rtn e rs. T h ey are responsively sym pathetic. In the tim es of thé y e a rs ago ad v ertisin g w as good in p erio d s w hen business w as good, and if th ere was a panic a d v e rtisin g slum ped. Now there is less indication th a t business affects a d v e rtisin g in .a s g re a t a degree a s a d v e rtisin g affects business. In th e old tim es m erch an ts, fo r exam ple, a d v e rtise d in (the local papers lib erally w hen businôss w as high, s p irits high, cash plen tifu l an d w hen th e y “ felt th a t they could afford to spend money w ith th e new spapers. ” Dut th a t era lias passed. Bnsiness men p u t th e ir first-ra n k business .judgment, sense, skill into th e ir a d v e rtisin g c am p aig n s; fo r ojj these a d v ertisin g cam paigns dep en d s th e volum e of th e ir b u si ness. Com jietition is s h a rp ; if business is good they a d v ertise to keep it so an d to g e t th e ir ow n share am j a little m ore if possible o f w h a t’s doing in th e tra d in g line; if business is “ o&” th e n th e y re a lize th e absolute neces sity for a d v e r tis in g fo r a n u m b e r of good reasons, In the old tim es th e business m an p u t a d v ertisin g in to the business Rystem only w hen he th o u g h t the system w as stro n g enough to .s ta n d it, now ad ay s he feeds his business a re g u la r d ie t of a d v e rtisin g to keep its circu latio n norm al, its stre n g th v ip e ro u s,, its . g ro w th stea d y ; h e gives i t th e e x tra tre a tm e n t w hen he finds th a t a tonic o r a stim u lan t is m ost req u ired . B usiness men are com ing io th e sane view of a d v e r tisin g a s an elem ent, a v ita l, ev eryd ay , reg u lar, stead y elem ent in business. ♦ HEAT THE SoiPEGOAT W hen i t is h o t ev ery th in g is blam ed on the h eat. “ C razy w ith th e h e a t” is an old slang*phra8c w hich h as no m ore p a t a p p lic atio n th a n th a t by w hich it is atta ch e d to those w ho m ake excessive h e a t responsible fo r ev ery th in g from th e loss of ball gam es to th e b irth of trip le ts’. One capnot d o u b t th a t th e re a re num erous cases of h eat p ro stra tio n an d th a t some of them resu lt fa ta lly , b u t in m any of the d e ath s cred ited to h e a t th e excess of te m p e ra tu re is responsible only in an in d ire c t way. B a th e r seeks th e cooling riv e r an d is drow ned—h eat. Someone goes to sleep in a ham m ock w hich b re a k s an d th e sleeper is perhaps fa ta lly in ju red —h e at. A n o th er suffers an a tta c k u f .acute indigestion possibly d u e to e a tin g food th a t should not be eaten in h o t w e ath e r—h e a t again. H eat brings an abundance of discom fort an d it is wise to take precautions to p re v e n t serious resu lts follow in g in its tra il, but th e re is no use becom ing alarm ed pecause the tenq»eratnre hovers around 90 fo r a week o r so. I t exceeds th a t for long jjeriods in th e tro p ics and y e t people continue to exist there. Observe custom s of living th a t all know are su ited to hot w eather. Somebody, has said th a t h e a t is a sta te o f m ind and it is likely tlia t m uch of the discom fort, is m ore im aginary than real. Ashland Planning Dyettfc Wcfrtos 35 First S t ahd Phone 63 “ Hinwe BY CHARLES P. STEWART NBA Service Writer Washlsgton — You’ll hardly know whether it is money or a merchandise coupon after the treasury’s committee on redesign of the currency gets through. Tlxelr plans for revamped pa per money are expected to save ai>oiit 24,000,060 a year and to provide much handler currency. Their problem la to take care of the paper money and let the coins take cere of themselves. The proposals, In brief, are to reduce the size of bills by about one-third, to eliminate the yellow backs and make other color changes, to simplify and stand ardise design and Ao stop printing some of the little-used denomina tions. These proposals are not ypt official. They are revealed now directly from the committee, however, and are believed to be virtually assured of adoption. Secretary of the Treasury Mel lon has authority to make such changes in the currency without consulting Congress. The com-, iqittee on redesign has been mak ing exhaustive studies for nearly a year and Is expected to report within a few months. After tbs secretary orders the changes, nearly a(year will )>e required for engraving the plates and for printing and distribution. “The department is convinced that our present paper money sys tem can be made more economical and efficient and is committed to improving it,” says Assistant Sec rotary Charles 8. Dewey. He is the official directly in charge of the expert committee on redesign. The change In size Is expect ed to be most radical. Ever sine» the first greenback were turned out during the Civil War paper monty has beten approximate! 7.28 inches long and 3:04 Inches wide. The now bills, it is plan ned, will be 6 ikehes long and 2 1-2 inches wide. B E P O R Y O tB tJY ftèstfa l P ullm an qw night*» g o o d weep; cfait in its y o u f i arrival, Mexico’s arguing with the United States. Well, she has 3 right to. Mexico is our neighbor. Be careful about passing bad checks. Chicago Jailed check passer was visited by two wives. Hard times is when you can’t borrow enough money to buy an auto. NEW YORK, May 21.— (UP) — Physicians are more hopeful today far the recovery of Evan-1 geline Booth, commander of th e ' Salvation Army, who is seriously' ill at her Hartsdale home from appendicitis and complications. 1 OUT OUR WAY H undreds of B eau tifu l W-all P a p e r P a tte rn s from which to select P a in ts, V arnishes and W all P a p e r Phone 172 By Williánté fcidicr N 6 . 54 or N o . j 6. T he former feuti y o u in Portland a t 7 4 5 next m orning, the latter at 8:50 a.m . Week-end ticket; Limit following Tuesday.' with its Indications are that this “devil dog'’ Butler of the Marines is pli able tq get mad and bite some body. Salvation Army Leader Better Every knock isn't a boost, may be a bill collector. W ASH ER? $10.95 20-Yeax Guarantee Ki/wW ag— Sim ilar cpmfartabJe P ullm an, ter- v ic e lea vin g Portland either at p.dt. ( N o . 1 3 ) o r .( N o . 5 j ) at i » o ».In.—sleeper* ready at 9:30p.m . XL ELECTRIC Station GUY GOOD, Q. N. K ram er, T ick e t A gent—Phone 43 1925 Master Six Coach Good M echanical Condi tion, Good R ubber, B um p ers and T ru n k , $1100 SMALL - PROFIT PRICES PHONE US TOUR ORDER The Autöihötive Shop Chevrolet bealett r< c THE EAGLE MARKET girci"! '«A:4rw»<£. 4TW . d ’* <12* , , • «. WJ. -. 7^- «’*. A ía.^A - ä — A.Á.Í O rdin arily when an autonm bilist ru n s a h e at w ith a n express to the crossiug he d o esn ’t live* to tell the th rillin g details. It tBTirtb ft fnr hllil!U1 th a t Dom e pevph1 n r r bad enough 1 give good people som ething in te re stin g to talk about. T h is m ay be an aw ful c o u n try ; b u t people in China * to get up 12 hours before we do. <U N IV E R S IT Y O F C A L IF O R N IA G L E E CLUB) M issionaries *»eing scut to the E skim os w on’t get »here by te llin g how hot it is in hades. A raixtnfè of clxtl^ singing, comic skits, solois dancing Rnd jazfc b&tid. M arria g e itse lf is n ’t a failure. U sually it is the per- 1 w ho engage in i t th a t give it a black eye. T h e u p k eep is the dow nfall when th e outgo exceeds incom e. ; 14 Acts bf Vaudeville T h e m ay w ho blow s his own horn is usually o u t of M C r t H t n e g e t g « ah - - t u t F O R B O D E . M B o N K ife. The first of the month makes every man fed bilious. GfcN^RAi ADM ISION OhUdren 25c — Adults 75c - -"'-J V r Mg “TT